A personal life coach is part of a profession whose name is new but whose role is as old as recorded history. Throughout history, successful people have had the self-awareness and emotional intelligence to ally themselves with friends and confidants, advisors and partners, mentors and guides, peers and supporters of their enterprises, consultants, and, in athletic endeavors, even coaches. The synonyms for those who care for us and are committed to our growth and success are as plentiful as mythology