Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want to make sure that you make as few mistakes as possible. However, there are a lot of mistakes people commit when making link exchanges that can be costly for their websites. Read the following ways to avoid making those costly link exchange mistakes:

1. Avoid Long URLs
If your URL is really long and wraps to another page it will be broken and essentially useless because people will not be able to link to your page. As a result, make your URL as short as possible in order to avoid this problem. If there is no way that you can avoid this, make sure you provide the clearest directions possible on how to cut and paste into a browser. Just know that by doing this, you are cutting down the percentage of people who will be willing to jump through the necessary hoops to access your site.

2. Only Link After You Have Been Linked to
If you link first then you might be forgotten. Don