1. Product or Service That Sells Well

You want to find a product / service that sells, and sells well. You need something that people want, not something that people need. People buy wants a lot more than they buy needs.

Is your product or service targeted towards a niche market? Is there a big demand for it? Are the customers in that market rabid for products like yours? Are they easy to reach?

2. Endorsement

One of the most important factors in the success or failure of your Joint Venture.

You have to send an endorsement (recommendation) to the list. NOT a blatant sales letter type