Customer Service - The Key to Increased Customer Lifetime Va

Last month we discussed building credibility and trust at your website, so that visitors feel comfortable buying from you. That is half of the battle. The more important part is increasing the lifetime value of each customer, that is, getting your one-time buyers to be repeat customers. There are many factors that go into this: marketing; product quality; and the consumable nature of the product or service you sell. However, if you have poor (or non-existent) customer service, you can forget about repeat business.

Since none of us is running a large company (I assume) and don