A market study of colour printers

The printer manufacturing market seems to be a booming one. Manufacturers are no doubt eyeing expansion and coming up with newer products to capture the burgeoning market. The manufacturers are interested in the colour -printer sector for purely reasons of expansion. There is stiff competition between the makers as all are concentrating to keep the prices low to capture the market. It must be said here that while in the monochrome department Hewlett-Packard co. are the market leaders, the reigning company in the colour segment still remains undecided.

However the future of the colour printer market is purported to be a bright one according to those investing in these companies. The investors are much optimistic, as these printers, using four times the toner cyan, magenta, yellow, and black of a monochrome printer, will produce pictures of a much higher quality. The market, currently a billion dollar industry, will increase manifold.

Adding on to its product range, printing giant Lexmark introduced its c52x series, which included the c524n last June. Earlier there was a huge gap in its colour line up-there was simply the low- end c510 with a capacity of printing about 8 colour and 30 monochrome pictures in a single minute which wasn