The four sins of advertising
Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising.
For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much more important aspects of a successful selling proposition. Faulty advertising costs its makers billions of dollars a year, and almost all are guilty of it, even the huge corporations.
You will see many of today