Advertising with Articles: How Important is it for an Online
Business's Success
Advertisement is the best and the most effective way to
generate awareness and popularity to any product you want to
sell. Although some claim that they don't need it, the existence
of print ads, TV ads, and radio ads to create brand awareness to
any products are evidences that products need to be introduced
to the public. This principle is the same with online business.
With millions of existing domains on the Internet,
keeping your name or your product noticed call for the need of
advertisements. Since the mentioned advertisements require great
amount of money to create and generally do not apply online,
another approach is used to make online products get public
awareness: article writing.
Article writing is one way for online businesses to create
exposure to their products without the need of spending
money for the production of advertisement clips that are more
often than not, left unnoticed (for the simple reason that users
respond differently in the Internet than in other forms of
media). Article writing is also the fastest way to make the
product known to Internet users without directly introducing the
product's name or the company's name. Articles communicate
through good content and in turn make good exposure to the
product. Without good content, your article is useless and would
potentially be the reason of your reputation being ruined.
There are two processes that make online business works
through article writing:
One. Articles are usually written with an author's box that
links it to the site where the real products are sold. When
articles are written and published to several article submission
sites, visitors who access it would be informed not only of the
content of the article but also the link or the source of the
article. Once the article catches the reader, there is a greater
chance that he/she becomes interested with the link. And in
turn, the ordinary reader would become a potential product
costumer.
And two. Articles on the Internet are published and
re-published on several sites. Once this happens, the linked
site on the article would improve the search engine ranking of
the products website. The more links pointing to your site mean
higher search engine ranking and relevancy.
To make sure that either of the two would happen,
articles should be well written because for as much as you want
your readers to become your costumers, you need to have an
excellent content. Always make sure that your reader is within
the niche market that your product is targeting, since those who
do not have the interest for your product would not give much
time reading what you have written. Once you have a good article
that is relevant and could give good information, credibility
and sales would come easily.
You might ask: "If they milked my articles for their own use,
how can I benefit from it?" The answer is simple. When
people use your article for their own webites, you build up
reputation. Your articles will become "in-demand" that would
generate enough exposure not only to your article but also to
your name. You would also create credibility. In the end, this
credibility would become the main reason why your product
sells.
Once the articles have transmitted the intended message
to its readers, created a good source of relevant and useful
information, generated reputation and credibility among other
online businesses and Internet consumers, your online business
would likely succeed.
Mike Long is a well known writer and is offering 300
people hundreds of well-written, niche content articles each
month with NO strings attached. Will you be one of the lucky
(and smart)