How To Leverage Dr. suess... Walt Disney... And Yes, Even
Elvis... Into More Sales
If you're using direct mail, and you want to boost your
response, make sure you're using first class "live" stamps, as
opposed to using "machine" stamped, or pre-sorted bulk rate mail.
Nothing tells you "Hey, there's a sales letter inside this
envelope." any more than a bulk rate indicia, or a piece of mail
with a bar code above your prospect's name.
And I'm not sure what the Royal Mail over in the UK does, or
what postal systems outside of America do, but if you're here in
the U.S., use some of the "non-traditional" stamps the post
office issues now.
You're a lot more likely to have someone open your letter if it
has a "Dr. Seuss" stamp on it... an "elvis" stamp, or yes, even
a "Happy Birthday" postage stamp on it, than a plain old
"traditional" stamp with a flag on it.
Remember, direct mail is no different than any other media
you're going to use to market your business. Your job, is to
make your marketing blend in as much as possible -- to look as
credible and "editorial" as can be -- and THEN once you've got
your prospects attention, you use your sales copy to do the
selling for you.
This is the same reason why your display ads should look like
newspaper editorial columns, and not wild, screaming pieces that
might as well say "BUY SOMETHING!"
Remember, sales is like seduction -- and being slick, fast and
aggressive never seduced anyone.
But being slow and sultry does it all the time.
Now go sell something,
Craig Garber http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the archives
at: http://www.kingofcopy.com/tips/tiparchives.html