Freelance writing is as much about selling yourself as it is about writing. With this in mind, we asked some of the employers who use our site, and others like it, just what it is that they look for in a freelance writer. Here's what they told us:

1. Employers won't go looking for the information they need

"A lot of the freelancers who replied to my advert just sent me their quote and nothing else," says Angel, who advertised for a freelancer in July. "There was absolutely nothing to set them apart from all of the other writers who responded, and I'd have had to contact them with questions to try and get the information I needed out of them. Needless to say, I didn't bother. I employed one of the writers who took the time to tell me a bit about herself, and why she was right for the job."

2. Employers won't ask the same question twice

If an employer asks a specific question: "what