The Short Run Technology
Say you own a training or consultation company. You probably use
training manuals and instructional materials often. These can
include instruction booklets, user guides, training manuals and
others. From time to time you need to add or change some
information in these manuals so that all materials are
up-to-date. But printing a whole set of new materials every
month can cost quite a lot and most companies cannot afford
these. Short run printing ensures that you don't have to throw
away obsolete materials and can allow you to print new manuals
easier, faster and at low cost. Short run printing makes it
possible to print high quality materials at shorter runs than
before.
Short run printing has benefited from the changes in the
printing technology and the growth of the Internet. For the
first time, technology can make small print jobs economically
possible. Perhaps the most expensive part of short run printing
is the binding and cover. Many people have opted for simplified
cover design that may be one color or unlaminated.
So why should you avail of short run printing? First of all, it
offers improved quality of printed materials. In the past in
order to avail of cost effective printing, the alternative is to
avail of lower quality printers and copiers. These days it is
now possible to print full color materials with no additional
prices. Short run printing has made printing high quality
materials possible. Additionally, short run printing requires
less labor. Traditional printing press operation can be labor
intensive from start to finish. Short run printing technology,
on the other hand, requires little labor but it needs skilled
employee to run a digital press. They have to be knowledgeable
about pre-press and print.
Moreover, when revisions have to be made the cost of additional
print runs and manual update can add to the overall cost of the
document. When you are using short run printing, you make
revisions just before the document is printed. And as fewer
employees are needed for the short run printing workflow,
administrative costs can also be lower. Likewise, the printing
company can store your document and print additional copies as
needed since your document is done digitally. So when you need
additional print runs, the printer can produce additional copies
that look the same as the first print run.
By and large, short run printing represents a bond of print
technology, Internet development and skilled printers that can
only work in the interests of greater sales to the benefit of
printers, business owners and customers alike.
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