Digital Printing + Short Run Process
When you need brochures, postcards, business cards or posters
printing in small quantities and fast turnaround time, who do
you turn to? Surely not The Flash, your comic superhero that
possess "super-speed" power. In needs like these you need to
turn to your modern day super heroes - the short run printing
companies.
Short run printing is a great way to print smaller quantities of
products that will change occasionally or that are needed right
away. This printing technology is also known as "Print on
Demand". With the document taken straight from disc to press,
digital short run printing removes the expense of making plates
necessary with traditional print. Hence, this means that small
numbers of print jobs can be done cost effectively.
Additionally, you can save thousands of dollars and enjoy other
advantages like shorter lead-time and personalization.
For some people using short run digital printing systems cost
much, does little and has no market. But on the other hand, some
people claimed that this technology has redefined their
business. This short run technology has transitioned their
industry into a more profitable company.
So why use short run digital printing? The answer is simple, it
is cost effective. This printing technology provides the quality
of conventional lithography printing without the need of having
to order large volumes to make up for the cost of printing.
Because they can also be personalized they are likewise ideal
for direct mail.
Digital printing has been a door opener for many businesses.
Because printers sell the same thing as everyone else, everyone
tries to claim that their service, quality and price are better
than others. For this reason, every printer has to find
something that would separate them from everyone else. And some
business owners find that they have increased productivity after
using digital technology and short run processes. Somehow, these
gains can be credited to a combination of better pricing and
more efficient press performance.
Let's say you have greeting cards that need to be printed.
Obsolete inventory through the use of short run digital press
can be eliminated. This is because with this technology you can
print only the needed cards, thus, resulting to orders printed
in the exact quantity required. But just the same this kind of
printing system is not for everyone. There are risks and changes
that need to be dealt with.
Nevertheless, the printing industry will continue to change and
improve in the years to come. Thus, all business owners and
companies have to do is to determine whether this certain
printing technique is what they need.
For comments and suggestions kindly visit Short Run Digital Printing Services