Direct Mail, Direct Sales

A person can do business in a small to mid-sized town for years and never realize exactly what the business two blocks down is and what they could provide to that person when needed. Big cities are even worse; a business can get lost in the over-whelming surroundings.

One way to overcome this problem is direct mailing to the businesses in your area. Of course, you have to create a mail-out that truly stands out and says in a brief manner exactly what goods or services your business provides and how you can help their business grow. Determine if a brochure, a letter, or the inexpensive yet quite effective postcard will work best for your business.
Everyone wants to come get something that is free!

Whatever format you choose, you must have a mail-out that truly stands out in the crowd. Graphics are very important! A drawing or a photograph of the business or the business owner adds a personalized touch. Your business logo can add