Will The Real Spammer Please Stand Up!

If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right. Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail. According to me it's not their fault, as nowadays it's very easy to mistake an 'email marketer' for an 'email bomber'. The web has grown so wide and huge in the last couple of years that it has become hard to differentiate between a spammer and a legal email marketer. Spammers just didn't disturb a regular email users life but also wrecked havoc in the Internet marketing community. Day after day it's becoming devastatingly difficult for permission based email marketers to use email legally and not get slammed for illegal mailing. Even after making sure your email looks, sounds, smells and tastes 'Legal', you run a high risk of either getting blocked or being labeled as a spammer. On the other hand, if luck favors you and your mail does make it to your subscribers