Elements of an Effective Email Message
Elements of an Effective Email Message
Email is one of the few things that all internet users have in
common. Email is free, user friendly and everywhere! This is
what makes it such a powerful marketing tool!
Email marketing allows you to have instant and repeated
communication with prospects and team members. You can promote
your products, services, website, anything you like, over and
over again! A well-crafted email campaign can really make your
sales skyrocket with little initial investment. So, what are the
elements of an effective email campaign?
Send emails to targeted prospects. You will be wasting your
marketing dollars if you don't. Not everyone is going to be
interested in your product or service. Don't waste your time
with those who aren't!
Personalize all your emails . This can increase your response
ratio by over 50%! People are overwhelmed with email these days.
One that has their name in the headline is much more likely to
catch your prospects eye. Also, inserting their name in the copy
of the letter tends to keep them reading your message.
The headline must be eye catching! We will go into this in the
next chapter. Just know that this is the MOST important part of
your email message. It doesn't matter if you have the best
written message in the world - if no one opens your email to
read it, you will have wasted your time.
The first paragraph should summarize your entire message. It
should refer to the headline and give an over all view of the
information you are trying to get across. This paragraph should
create excitement and curiosity. You want the prospect to
continue to read the message so you must hold his or her
attention! Remember, focus on benefits! How will they benefit by
reading your email? What will they learn? Will it make their
life easier?
Make your copy easy to read. Look through the 'Email
Excellence' section again - better yet, print it out and refer
to it when you're writing your email.
Test your emails effectiveness. You should test the headline,
the opening paragraph, and the body. Make sure you only change
one thing at a time so you can accurately measure the results.
Develop a great signature file. Your signature file is a 3 or 4
line footer that you can attach to all of your messages. It
appears right below your name and should tell the person who you
are and how they can contact you. You can include an email
address, your phone number, URL, company name and slogan etc.
Remember, the slogan should always focus on the benefits your
prospect will receive. Email gives you the opportunity to
contact thousands of prospective members very easily.
Unfortunately, it also gives that opportunity to many others.
Take the time to design effective email messages and you will
stand out from the crowd!