How Using One Single Marketing Tool Can Skyrocket Your Email
List by up to 900%!
Exciting title, isn't it? I know you're wondering what that
powerful marketing tactic is, so we'll just get straight to the
point.
No matter how you feel about pop-up ads now, you will hopefully
realize by the end of this lesson that they are the single most
effective way of increasing your opt-in email list - Hands Down!
Before we start, I'd like to first do a little bit of "myth
busting". Myth: 'Pop-up Ads Are A Nuisance and Do NOT Work'. Of
course, we have all encountered an annoying pop-up advertisement
over the past few years of surfing the web. You're bound to run
into a website that delivers you an incredibly absurd pop-up
advertisement - one that has absolutely nothing to do with the
content on their site. Obviously, these pop-ups will never be
effective at increasing click-throughs. All they will do is push
away the visitors. Typical examples I'm talking about might
include golfing sites, guitar tab sites, and vacation sites.
These website owners are using their pop-ups irresponsibly.
Think about it...Who in their right mind that is looking for
fishing equipment would opt-in on a pop-up ad dealing with lawn
mowers? I know you want to laugh about this - but you would be
surprised with what some website owners are doing with their
pop-ups. Some of these website owners have been given an
opportunity to advertise for a another company (possibly another
business that the same individual owns) and they decide to waste
their precious pop-ups with these absurd ads - in this case, a
fishing site is advertising for lawn equipment.
It's all fine and dandy to advertise for another website, but
there is absolutely no reason for the fishing website owner to
waste his pop-up advertisements on lawn equipment - and in turn,
annoy any visitor looking for fishing gear. Not only will this
do no good in terms of "click-throughs" and sales, but the
fishing website will certainly push away its visitors who truly
want to purchase fishing stuff.
These website owners are the exact same ones who are giving the
rest of us who properly use pop-ups a bad wrap. Internet
marketers are experienced and intelligent, so they would never
do that. It's those irresponsible website owners that have
turned the 'once well-liked pop-up' into a nuisance for many
people. These businesses are simply not using pop-ups properly
and maturely.
And quite honestly, I don't like all of the negative hype about
pop-ups when I know for a fact that they work - if used properly.
If visitors seem to be irritated by all pop-ups, why are so many
well-known and recognized Internet marketers still using them?
According to Nielson-Netratings (a premiere online statistics
resource), in the last 2 years, the number of pop-ups delivered
to web users has more than tripled.
The truth is...the concept of pop-ups works - why else would you
see a dramatic 2-year, three-fold increase in their usage? Any
good marketer will tell you they are an extremely powerful tool
for instantly increasing your sales and dramatically
skyrocketing the number of new subscribers to your newsletter,
creating loyal buyers of your product.
I was recently reading an article on Entrepreneur.com, written
by the late Corey Rudl. If you don't know who Corey was, he was
once one of the biggest Internet marketing gurus on the planet
until his untimely passing. Anyway, in his article about
techniques for increasing opt-ins, he provides the reader with
several success stories of fellow Internet marketers who
implemented pop-up ads into their marketing plan. If you're like
me, I think you'll be astonished with the results.