Sure-Fire Way To Rake In the Sales From Your Loyal Opt-In
Subscribers
If you're anything like me, you've probably heard it a thousand
times before, stored it in the back of your memory bank, and
haven't had the desire to go back there to get it. Well, now's
the time to start acting on what I like to call "The
Undiscovered Gold Mine." What I'm talking about is the marketing
power of an opt-in email list. But what is the most compelling
offer to truly get your visitors to opt-in? Without a doubt...a
Free Newsletter is your best bet! In this lesson, we'll dive
deep into the importance of a well-written newsletter, its
impressive money-making potential, and the art of writing a
profitable newsletter that your subscribers will eat up like
candy! Email marketing is a blessing for small business owners.
An effective, targeted email-marketing campaign can drive
traffic to your site, get your name in front of qualified
prospects and turn leads into sales - for much less than what
you'd spend on a traditional direct-marketing campaign. Once you
have developed your email list, how do you turn those devoted
subscribers into sales? No matter what strategies you used to
get your subscribers to opt-in on your emailing list, many of
them are already pre-sold to your product. Now, you just have to
close the deal. In this lesson, I'm going to show you why your
site needs a newsletter and how to maximize your sales by using
this powerful incentive. Offering a free newsletter is the best
way to collect loyal subscribers who are actively looking for
answers to their problems. If you offer to provide potential
subscribers with information they need, they'll be glad to
subscribe to your newsletter. But obviously the secret is out,
and most online businesses are taking full advantage of the
powerful capabilities of this marketing tool. And as a result,
there has been a mass of newsletters on the Internet full of
nonsense and spam - leaving Internet visitors with a wary
concern about handing over their email addresses to just anyone.
This doesn't, however, mean that you shouldn't start your own
newsletter. And it doesn't mean that you've missed the boat. All
it means is that you are going to have to work at providing your
subscribers with quality information that they deem worthy
enough to entrust their email address with you. Not a problem!
Just create a newsletter that people read faithfully, that is
considered to be a reliable source of quality information, and
that attracts a consistent number of opt-in subscribers. The
best part about newsletters is that you can produce them with
little to no cost at all! Of course you can hire a ghost writer
to compose your newsletter, but the best way to truly acquire a
lasting relationship with your customer is by simply "talking"
to them. Nowadays, it's easy to get away with informal
conversations with someone you don't know all that well. In
fact, many people actually feel more comfortable with the fact
that you're talking to them like a friend. Don't underestimate
the power of this kind of relationship! If you are communicating
on a regular basis with your subscribers, giving them valuable
information, and allowing them to get to know and trust you, you
shouldn't be too surprised about how many of them will actually
become devoted customers. Email newsletters are one of the great
bargains in marketing. They keep your company in front of your
customers on a regular basis for very little cost. Newsletters
aren't right for every audience - I wouldn't recommend them if
you're targeting the local B-I-N-G-O crowd - but if you're in
the web hosting business, there's a good chance that 100% of
your customers and prospects use email, making newsletters a
great tool! Email newsletters are proven to increase sales, if
used properly. It has been reported by rigorous research and
testing that up to 50% in sales can be generated from newsletter
auto-responder follow-ups! And I'm sure you'll also be glad to
hear that if used properly, up to 10% of opt-in subscribers will
purchase the product being sold. In case you didn't get that -
it's been reported that... 10 people out of every 100
subscribers will buy! That's enough to make me want to send out
newsletters! But there are a few things that you have to be
cautious of when preparing your newsletter. If you want to rake
in the ALL of the financial benefits possible, you need to
follow the tips below. Trust me, there's an art to creating a
thriving, profitable newsletter. There's no doubt about it - a
free newsletter is your best source of generating a list of
subscribers you can send promotions to in the future! But how
should you go about delivering your message to your potential
customers without coming off as a huge advertisement billboard?
Because so many of us are already overwhelmed by the daily flood
of email, your newsletter will need to be much more than just
ads for your products. Including informative articles,
interviews, or other information may help entice your
subscribers to actually open and read your newsletter. Light
"plugs" in the body of your newsletter aren't a bad idea, but
remember that your subscribers are looking for quality
information - not a salesletter...that's what your webpage is
for. To increase your sales and get the most out of your
newsletter, we highly recommend following the tips listed
below...