RSS The Future of Internet Marketing? Part 3 of 4
Prompt delivery of your Internet content to end-users
The first step in marketing your product is to get your content
delivered to end-users. Only then can you communicate to them,
sell your products and build lasting relationships with them. As
we have already seen, some Internet information delivery
channels fail in their purpose as in the case of e-mails. This
in turn throws most of our publishing efforts to delete box. We
end up wasting money, efforts and most of all our precious time.
Direct marketing, direct selling, relationship building, public
relations through direct communication with media, communicating
with your business partners and employees, direct advertising of
your products, customer announcements and updates all these are
made impossible if your content cannot be delivered to the
end-users. End users can be your customers, prospects, the
media, business partners and employees.
RSS assures 100% delivery of the contents to the people who have
willingly subscribed for your information.
Below are some general examples of the contents you can deliver
to your various subscribers: