RSS The Future of Internet Marketing? Part 3 of 4

Prompt delivery of your Internet content to end-users The first step in marketing your product is to get your content delivered to end-users. Only then can you communicate to them, sell your products and build lasting relationships with them. As we have already seen, some Internet information delivery channels fail in their purpose as in the case of e-mails. This in turn throws most of our publishing efforts to delete box. We end up wasting money, efforts and most of all our precious time. Direct marketing, direct selling, relationship building, public relations through direct communication with media, communicating with your business partners and employees, direct advertising of your products, customer announcements and updates all these are made impossible if your content cannot be delivered to the end-users. End users can be your customers, prospects, the media, business partners and employees. RSS assures 100% delivery of the contents to the people who have willingly subscribed for your information. Below are some general examples of the contents you can deliver to your various subscribers: