Power Words That Sell
Whether you have a website or an eBay Auction business the goal
is to entice your visitors to become buyers. As explained in my
book, experts both online and offline agree that the way to do
this is by using Power Words in your ads. So, what are Power
Words?
Power Words are the words experts use to create emotions in
their readers. These words give the reader a visual picture and
creates an urgency to buy. Below you will find some of the most
important Power Words used by experts. These words have been
tried and proven over and over again to attract and motivate
visitors to become buyers. Use these Power Words in your
headlines, on your website sales pages, and in your eBay Auction
pages to generate more sales.
FREE
Web surfers are often looking for a freebie. So if you can
include a "FREE trial" or give your visitors something for free,
this will entice them take a closer look. Try saying "FREE
Online Traffic!".
YOU
The word "You" makes your headline or sales copy more personal.
Your visitor will relate to what he/she is reading, thus
creating an image in their mind. The word "you" will help your
visitor decide to become a buyer. Use sentences like, "Do you
want to make a serious income online?" or " You can leave the
rat race behind!".
NEW
Anything that is "NEW" always attracts attention. Use sentences
like "New information never before shared with the public!" or
"New product never before seen in America!".
PROVEN
People want to be told that a product or information they are
considering buying is "PROVEN" to work. Use sentences like, "5
Proven Steps To..." or "A Proven Technique for...".
GUARANTEE
Your visitor is going to want to know that your product is
guaranteed to do what you say it does. And that you have some
sort of guarantee in place, so be sure to tell them you do. Try
saying things like, "100% Satisfaction Guarantee!"
ACT NOW
You always need to tell people what you want them to do next.
One way of doing this is to use the words "Act Now!". This tells
them they should not delay. "ACT NOW! Don't miss this incredible
offer!".
LIMITED TIME OFFER
If your product has a price that is only for a "LIMITED TIME"
let your visitors know. Using the words "LIMITED TIME OFFER"
will entice your visitors to "BUY NOW!" so they don't miss out
on the great offer you are providing them. By the way "BUY NOW"
is another set of Power Words you can use.
LATEST
We all search for the "LATEST" info or the "LATEST" gadgets we
can find. The word "LATEST' will grab your visitors attention.
Try sentences like, "Get the Latest Techniques on...!" or "The
Latest Information on...!".
HOW TO
Today people are really into doing it themselves. We all want to
learn "How To" do better in our business, our jobs and our
lives. To entice your visitors to have a closer look use "How
To" to describe what your product can teach them.
INSIDER
If you are an expert on any topic then you have the "Inside
Scoop" on that topic. So tell your visitors that you are an
"INSIDER". Try, "An Insider's Guide to..." or "Insider's Secrets
that will...".
These are just a few of the Power Words that could make a huge
difference in your sales when marketing your product or service.
Use them on all your sales content to attract attention and
convert more visitors into buyers thus increasing your bottom
line.
Copyright - Joe Clare