Fishing & Lead Capture - Part One of Three
"Those worms are good enough to catch the sunfish around the
edge, but you gotta use some liver and cast out to the middle to
catch the big cats."
The ol' fella was right - good advice for that place and time. I
caught more catfish that day than I had all summer.
Fishin' and lead capture. They're not so different.
Right bait... right place... BAM! You get a strike - someone
drops their contact info into your autoresponder form to get
some of that sweet smellin' bait you've offered them.
Then you set the hook - and verify their subscription.
To protect yourself, your business and your subscribers, always
use a subscription verification to make sure they are actually
interested in reading your material.
Some will confirm. Some will not. But that doesn't mean the trip
is over.
You keep on fishing.
...and eventually you get another strike.
Once you get the hook set (receive confirmation of a new
subscriber), it's time to real in your fish - deliver your lead
to a sales page for your product or service.
You can't just lift your rod, crank the reel like a lunatic to
drag the fish to the boat. You could easily break the line and
lose your new lead.
You have to use a little finesse.
Let him take some slack (give up some great, free information),
and allow just a little room to run.
Ease him in - guide him and reel up the slack as you go.
Show your lead - your new friend - that you can be trusted.
Don't lose ground by sending junk in an effort to make money.
Closer and closer he gets until you have EARNED his trust - and
his business.
Then you hold him up by the ankles and pose for a picture. (just
kidding)
This is the first in a series of three articles devoted to the
exciting art of lead capture and list marketing.
In part two we will talk more about your bait, presentation and
setting the hook. Don't miss it.