Sun-Sentinel Profiles TR Cutler's Advice:
Jeff Zbar, one of the leading business freelance writers,
profiled advertising executives in a recent column for the
Sun-Sentinel and included sage advice from PR expert Thomas R.
Cutler, President of Fort Lauderdale based, TR Cutler, Inc. Jeff
Zbar, the "ChiefHomeOfficer.com," has worked as a home-based
journalist, author and small business advocate since the 1980s.
He was named the U.S. Small Business Administration's 2001 Small
Business Journalist of the Year.
As a writer, speaker and consultant, Jeff's specialties include
work-at-home, teleworking, alternative officing and small
business marketing, furnishings, technology, security,
communications and motivation. His think-tank and consultancy,
Goin' SOHO! (small or home office), works with corporations
hoping to target the emerging home office and teleworking
markets, and individuals hoping to enter or excel in the
home-business, small business and teleworking arena.
Jeff writes for more than a dozen national publications, and is
or has been a contributing editor to Home Office Computing,
Entrepreneur.com and Writer's Digest. He writes "Home Base," the
teleworking advice column on Network World's Net.Worker Web site
(www.nwfusion.com/net.worker). Jeff is the weekly marketing
columnist and recurring small business feature and technology
writer for the South Florida Sun-Sentinel. His columns also have
been featured on Onvia.com (SOHO Corner Office) and
FreeAgent.com (Go SOHO!).
Cutler noted in the feature article, "What is important to a
company, is not necessarily something an editor or reader has
"gotta" read about." Cutler laments how clients think all news
is newsworthy.
Thomas R. Cutler, who founded the Manufacturing Media
Consortium in 1999, has grown the participation from 300
journalists to more than two thousands key clients, journalists,
editors, trendsetters, and key business leaders worldwide.
Cutler has authored more than 1000 articles for a wide range of
manufacturing periodicals, industrial publications, and business
journals including most of the leading monthly trade
publications. Cutler is the author of The Manufacturers' Public
Relations and Media Guide. Cutler was voted #1 Manufacturing
Journalist for the third year in a row. The firm has forty-two
employees worldwide. TR Cutler, Inc., (www.trcutlerinc.com), is
the nation's largest manufacturing marketing and public
relations firm, based in Fort Lauderdale, Florida.
TR Cutler, Inc. www.trcutlerinc.com Thomas Cutler 954-486-7562