The Lazy Surfer's Guide To Carving A Share On The Information
Super Highway
Dear Friends,
So much has been written on making a living on the Information
Super Highway from the comfort of your own home, some going as
far as to claim that it can also make you tons of money whilst
you are asleep too, while also choosing to work in your pajamas.
For those relatively new, who may be wondering what is meant by
the term Information Super Highway, simply put, it is the
Internet, and is so termed because so much information is
exchanged using this method of communication.
You may be wondering what is it you have to put in front of the
internet audience to entice it to buy. Do not let this worry you
anymore, as the simple answer to that question ties in perfectly
with the phase we are presently going through. Yes, that phase
we are living today is known as the Information Age, whereby
people from all walks of life are demanding constant information
all the time, and they want it now. Alas this thirst can be
easily quenched by supplying INFORMATION PRODUCTS.
Believe it or not, though at first for everyone this task seems
daunting, it can be easily achieved, if we dare take a good look
within inside of us, whereby, resides a book in all of us,
unique to ourselves.
This would be a great way to start since it does not cost
anything except in terms of the time and effort put into it to
produce the book in the first place, with maybe subsequent
updates to keep it alive, seeming like a walk in the park. What
better way than drawing on your own personal experiences than
this. After all there are other people out there that may be
just seeking the same answer to that same topic addressed by
you, who may also be willing to pay for it too, in order to help
them solve their own situation.
Having written the book, this would then lend itself to
replicating it into other forms such as e-book, audio, video, or
a combination of all these. The best part of this process is
that the numerous benefits, overwhelmingly outweigh, the other
normal types of product creation. Some of the benefits would
include, no need to keep inventory, copies can be made at the
click of a button, product created can be put up in front of
internet audiences instantaneously, potential customers can buy
it and download it on the spot to satisfy their impulse; also
benefiting from it with no further delay, no holding and
shipping costs, available 24 hours a day-7 days a week-365 days
a year, never tires out promoting itself to audiences receptive
to what it has to offer. Well I think that list may give you
just a glimpse as to what it compares to the other traditional
alternatives available.
But you may be wondering at this stage how you are going to get
potential customers to part with their money to buy your
product. After all let us face it, with a vast place like the
internet one has to stand out from the crowd. An important thing
to keep in mind is the fact, that the same customers are
constantly being bombarded with offers similar to yours, from
other competitors like you, vying for their business.
This is achieved by promoting your product using a Unique
Selling Proposition, or as it is better known a U.S.P. What is
meant by this, is basically, the benefits contained in your
product that puts it a cut above the rest, and differentiates it
from the rest of your competition in the marketplace. However,
it need not be just a single U.S.P., as you may offer more than
a single one, to position your product at the forefront in order
to secure strengthening your chances of success, giving you the
required edge over your competitors to succeed in the process.
This way you make your product unique, which in turn would
translate in the potential customer having to procure it solely
from you in order to fulfill his needs, since others would not
be able to provide the same. A side kick to this is that having
done so would now result in you gaining a stronghold over your
share of the market, by creating a monopoly where none existed
before, with customers coming back for more as you would have
held yourself out as their only source of procurement.
So now that you know what it really it all boils down to, get
going, take action, and just do it.
Wishing you the best of luck and success in you endeavors.
Kenneth Schranz
This was a peek preview into internet marketing. If it has
piqued your interest you can access your Free Course of over 12
hours of video and a 120 page e-Book at
http://www.internetprofitmentor.com