One profitable question you'd never thought to ask your
customers!
You'll be glad that you took a few moments out of your busy day
to discover an idea that is going to boost your business. What
I'm going to share with you should inspire you to take action
and provoke your curiosity to discover the results. You are
going to find out something about your customers and why they
did business with you. And how to use it to your advantage that
will generate more new business and get repeat business
I would like to start off this article with an important
statement;
And the statement is... "For your business sake, make sure that
you obtain the contact information of all of your customers!"
Because if you're not keeping a list, maybe doing a poor job of
it or not really sure if you should, then you may be really
losing out on a lot of additional business my friend.
If you don't collect their contact info, start doing so.
Consider it your personal marketing database.
Ok let's continue... Staying in front of your customers is vital
to growing your business. So much that, if done correctly you
can double your business or more! It's really not that much more
of a workload in doing so, considering the additional returns
you will earn from your efforts.
And the whole reason I wrote this article is about to be
explained. It's even something you can do right now. This task
should only take you about 30 minutes to complete, more or less.
But this one idea can greatly improve your business. It will put
you above all of your competitors because only 1 in 1,000
businesses are doing it.
This idea is going to put you right in front of your current or
previous customers again. That's what you want from a creative
marketing standpoint. So here is what you should do:
Contact 10 of your best customers or even any 10 of your
customers (clients) at random...and ask them this one question:
"Why did you buy from me"? It's a simple question, but their
replies will teach you a lot. Just imagine what you will learn
from your customers using this different type of strategy. (To
be effective in marketing your business, you need to do
something different). This is information that you can use to
your advantage. You now know exactly why your customers buy from
you. Expand on it.
When they respond to answer your question, you'll be gaining
information that was "secret". Your thoughts may have assumed an
reason, as to why they bought from you, but now you know why
your customer bought from you.
Has any business you patronized called you and asked you this
question? Probably not. 1. When you call, try to write down as
much as you can when you ask them the question. Of course you
don't want to have a robotic conversation with them. Be friendly
and warm, when you call. When calling introduce yourself and
tell them you need a small favor...and have to ask a question.
Use this as your opener. This is not a "cold call" because
you're not selling anything. However the information you learn
could be gold.
2. If you receive any compliments or good comments, these should
be used as testimonials for your business! Testimonials add
credibility and help you sell more. You should use testimonials
in your future advertising and place them on your website.
3. Analyze the information of why they bought from you. You
could even do a mini business audit to see if you still practice
the reasons they bought from your business. Then ask yourself,
what you can do to improve (the reasons they gave you) more.
Have a meeting with your staff or assistant, share the results
and get their feedback from the newly discovered results you
have received from your customers.
If you happen to receive a negative feedback or complaint from a
customer...accept the information happily! Because now you may
have identified an unknown problem (or known) that can be
corrected or improved. As a result preventing the occurrence
from happening to future customers. And I can tell you with most
certainty that losing just one customer costs you MUCH more than
you think! In matter of fact in my just released book, I go into
detail that shows you exactly how much. And it's more than you
think.