The Coming Network Marketing Boom
It seems the network marketing, or MLM, industry has been on the
verge of an "explosion" for about as long as, well, there has
been a network marketing industry. Certainly there have been
growth spurts in popularity over the years, but the business
just never really - exploded, at least for any sustained period
of time. Even those occasional growth pops were always followed
by slumps in the MLM economy. Yet, throughout it's history, even
in the midst of those slumps, and especially over the last two
decades, many of those who would promote it would tell us that,
soon, the network marketing industry is going to, dare i say it
again... EXPLODE! Ah, if I only had a dollar for every time I've
heard any derivative of the word "explode" as it relates to
network marketing I'd be a wealthy man. About as wealthy as I'd
be if I got a dollar for every time an MLM distributor used the
term "revolutionary," but that's another subject.
The various promoters of this alleged upcoming MLM boom have
always had at least one good reason for believing their claim.
It wasn't entirely on hype. Nothing more than the monumental and
numerous advantages that network marketing offers to those who
want to start a home based business certainly should have been
reason enough to think that, soon, the masses are going to
discover those advantages and flock to MLM en mass. We could
surely forgive them for their optimistic delusion.
As history has shown us in many industries, the merits of a
product alone won't necessarily sell it. When Ruth Stafford
Peale said "find a need and fill it", she was close. Personally,
I'd rather find a "want" and fill it. Obviously, people would be
more likely to obtain something they want as oppose to need, and
they've not flocked to network marketing en mass for no other
reason than they simply can't want something they neither
understand nor even know exists! There is overwhelming evidence
that the reason this industry stands at a little over 7 million
distributors is because, for the most part, those 7 million
network marketers are all pitching their opportunities - to each
other. This has created a great ignorance about network
marketing among most Americans. And I use the word "ignorance"
deliberately here, which does not mean unintelligent. Ignor-ance
means simply, to ignore readily available information. And the
vast majority of the U.S. population has, at least up until now,
utterly ignored network marketing not only due to a lack of
want, but a lack of knowledge as to it's benefits, or that it
even exists.
But that is all about to change... forever.