Top Four Ways to Attract New Customers
Prospecting is one of the biggest challenges most salespeople
face but is absolutely critical to a salesperson's success.
It's vitally important that you have a broad and well-balanced
approach to prospecting! If you rely on only one method, you are
not going to achieve the success you would like to achieve and
you could burn yourself out on that method as well.
To maintain a continuous full funnel of qualified prospects, you
should employ several different prospecting methods to maintain
a high level of success. You'll end up with one or two favorites
but you don't want to neglect the others.
#1: Letter Campaign with Follow-up Phone Calls for Set
Appointments.
Strategically written letters paired with phone calls are
effective tools to set up a face-to-face appointment with a
prospect.