Top Four Ways to Attract New Customers

Prospecting is one of the biggest challenges most salespeople face but is absolutely critical to a salesperson's success. It's vitally important that you have a broad and well-balanced approach to prospecting! If you rely on only one method, you are not going to achieve the success you would like to achieve and you could burn yourself out on that method as well. To maintain a continuous full funnel of qualified prospects, you should employ several different prospecting methods to maintain a high level of success. You'll end up with one or two favorites but you don't want to neglect the others. #1: Letter Campaign with Follow-up Phone Calls for Set Appointments. Strategically written letters paired with phone calls are effective tools to set up a face-to-face appointment with a prospect.