Free Press Release: Submit Press Release Distribution
The easiest way to find out what a particular reporter prefers
is simply by asking. You can make a phone call and find out for
sure what the best method of delivery will be. This also gives
you an opportunity to give the person a "heads up" that they
will be receiving a press release from you.
This isn't the same as following up (which as mentioned earlier,
you shouldn't do), and people won't get annoyed so long as you
don't start trying to convince them over the phone that your
press release is a "must read."
Stay professional and be confident that if you have followed the
steps outlined above, chances are you will get a positive
response.
Quick Tip: Should you decide to send your press release in
e-mail format, send it directly in the body of the e-mail. Do
not send attachments! Many people won't even bother opening
them, and some e-mail programs will delete them automatically.
Should you decide that fax. or snail mail is the best choice,
make sure that you use a legible font. There is absolutely no
need to use fancy, ornate fonts. A clear and easy-to-read
lettering will be best.
And if you are mailing your press release, don't fold the paper
like it is a letter. Make sure that the first thing the reporter
will see is your heading and headline. This will let them know
right away what they are dealing with.
Final Thoughts:
If you find yourself tempted to stray from these basic rules for
formatting your press release, take a moment to think about the
over-tired, over-worked reporter who will be reading it. Their
time is limited, their patience is short, and their garbage can
is close at hand.
Press releases can be an extremely powerful marketing tool if:
1) You strategically plan your angle so that it's interesting
and unique, 2) Your message is short, sweet, and to the point,
and 3) Your formatting adheres to industry standards.
4) To submit your free press release to media contacts -
http://www.media-press-release.com
5. Choose a good web hosting - http://www.hostcube.co.uk
If you can successfully combine these three key things, then
you'll capture media attention that can easily swing your sales
- and public awareness of your business - into high gear.