Blog Ads
Blogging is main stream. The White House Press Office considers
bloggers journalists. Companies like domain giant Go Daddy use
blogs to send their marketing message into the viral
stratosphere.
Blogs can be the rantings of left wing lunatics, rock stars,
opinion makers, or business icons. How about blogs penned by
country club wives' investment clubs. Name a topic of interest
and there's a blog to go with it.
The question for the forward thinking marketer is, can blogs be
a valuable tool to advertise your product or service? The
answer: a resounding yes. Blog advertising is beginning to find
its way into the marketing mix for many businesses. It presents
the same advantages as ezine or email marketing--an inexpensive,
effective, trackable tool.
Blog advertising has another attractiveness--The ability to
place ads rejected by the Old Media. When the United Chuch of
Christ had its commercials rejected by at least two of the big
three TV networks last year, they turned to blog advertising
with very nice results, thank you very much!
As the marketplace continues to be more fragmented, look for
blogvertising to move to the fore. Blogs shape opinion and begin
trends. They cater to niche interest groups. Isn't that the
audience you want? The one most interested in your product that
will tell others. The audience that will finally show you what
viral and word of mouth marketing really means.