Target your Ad Copy for Better Results
I saw a new billboard while driving into work this morning. The
headline reads, "In Jail?" It then goes on and talks about how
this particular bail bondsman will bail you out of jail. It also
has the phone number and the name of the company. This billboard
got me thinking--if you're actually in jail then would you
really be able to see this billboard and take advantage of their
services? Probably not. Whether it's an ad on a billboard, a pay
per click ad on a search engine results page, or a listing in
the organic search results, you must tailor your message to the
person reading the ad. Otherwise, your conversions and ROI will
be less than stellar.