Advertise on TV with Minimal Budget
TV advertisements are often considered as expensive and
unaffordable. That comes mainly from the great respect people
have for the television as a media. It is admitted that TV plays
the biggest role in our lives, as a regulator of our public
opinion, and a navigator of our social behaviour. Ever since its
invention, television has become so vital a part in our daily
routine, that a world without TV sets is almost impossible to
imagine.
We are all deeply aware how important advertising on TV can be
for the new and inexperienced in the business. Advertising is
the only way that you and your firm can show to the world and
convince it that your products or service is worth buying. Using
the powerful television media, you may become literally
invincible before the rivalry if you often advertise yourself on
TV. But at the basis of the question we find an utterly
unsolvable paradox: on the one side, advertising on TV is badly
needed by smaller and unpopular firms. On the other, due to the
lower budget, it is exactly the smaller firms that cannot afford
to pay the taxes for advertisements on TV. This
the-richer-getting-richer-the-poorer-getting-poorer question can
easily be solved if smaller firms took a certain marketing
strategy.
First of all, successful advertising on TV depends on the
audience that watches the advertisement. If you like to attract
a specific audience, you may advertise on the special
broadcasts, watched by the public. You don't need to fall in
despair if your firm cannot afford to advertise on TV's most
watched evening news. Sometimes you need to take on the more
modest strategy of attracting just a specific audience: for
example, if you are a vet, try to advertise during a broadcast
for dog-lovers. Most of the people who watch popular TV shows
won't be attracted by your advertisement, because their tastes
are miscellaneous. You needn't waste your money on advertising
with the only purpose to become well-known to everyone.
The second thing is the opportunity for TV advertising that
cable televisions offer. Yes, their rates of public interest are
lower and fewer people watch them. But you omit something very
important: the phenomenon of chaotic pressing of buttons on the
remote. For many people browsing aimlessly the TV channels is a
way to relax and relieve the stress. The chances that some day a
potential client will catch your advertisement on an unfamiliar
cable channel are much higher than you suppose they are.
Another thing you can do to advertise on TV is bargaining for
discounts with the cable operators. Bargaining helps, as long as
you stand assertively for your rights to be advertised on TV.
You needn't be bashful during a deal, and don't let the sales
managers neglect you. Broadcasting is a shark business, only the
brave see it through. What is more, there is a trend of TV ad
rates dropping off. Many sales managers are forced to reduce the
price of a package with commercial slots in various TV shows and
programs. Following the advice to start haggling with a cable
television, many smaller businesses have reduced the tax for
advertising at 3 dollars per TV spot.
There is always a way to get things bloom, even in the cold
climate of TV advertising. Just remember that you are a
representative of the best firm and your products are of finest
quality: and doors will start opening before you knocked on.
Advertising on TV can be really fun, if you know how to start
the negotiation.