Advertising Through Email
During a email campaign address to your clients, members or
mailing list subscribers it is also necessary to monitor it and
know when your emails are actually read. The "Email Marketing
Use and Trends Report: H1 2004" created upon the information
collected from the MailerMailer's 70 million clients, proved the
following :
1. Email checking The same day you send the email - This is when
most of your targeted audience ( 80% ) will receive and read
your email. 95% of your target audience will receive and read
your email after 6 days of delivery.
2. Failed Email Sending out a email can fail : when one of your
subscribers changed his/her's email address without letting you
know, if the email is marked as spam or if the email server of
one of your subscriber(s) is not responding or it's offline. A
recent study proved that the failure rate when sending the first
5 emails to your subscribers is 6,6%, after you delete the
invalid email addresses from your mailing list the failure rate
when down to 3,9%. Sending an email to goverment institutions
will have a smaller failure rate ( 2,41% ), e-commerce companies
( 3,8%) and real estate agencies ( 4,19%).
3. Opening and viewing the email It is already know and proved
that sending an email to goverment institutions,
telecommunication companies, ecommerce companies, real estate
agencies, have the highest receving and reading rate. Most of
them receive and read your email within the first 48 hours.
Also, emails sent on Monday's have a bigger receving & reading
rate compared to the other days of the week.
4. Link clicking Emails containing links were accessed in a
proportion of 4,27%.
Even if a small number of emails are send during the weekend,
the ones that were sent on Saturday( 5,11%) and the ones sent on
Sunday(5,54%) were received and read often then thouse sent
during the week. In the same time, emails with a personalized
subject were opened and read by more people than thouse that
just had personalized content or thouse that were not
personalized at all.
Be smart when sending out emails. Creating and maintaining a
mailing list can be a very effective tool that you can use when
running a web site or a online business.