Understanding the Sales Per Visitor Rate for Affiliate Marketing
Websites
G'day ladies and gentlemen,
This is Sorna Devadas here, writing my first article for the
Internet. I have personally designed and developed around 15
websites for paying customers that have all been thrilled with
the results and now I'm learning how to build my own websites
that make money for me :-) You may have read alot about
affiliate marketing and building websites that make you money
while you sleep. There are so many strategies that you'll hear
bits and pieces about so here's one concept that stuck with me,
as I read more into this fertile opportunity, the sales per
visitor rate. When attracting visitors to your website, some
will make a purchase and some will leave without buying. The two
things we want to watch are the number of people visiting and
the number of those visitors making a purchase.
This percentage is the Conversion Rate and the dollar value is
the Sales Per Visitor Rate (SPV). To calculate the sales per
visitor rate, take the value of the sales you made for a given
time period and divide it by the number of sales you made for
that period.
For example, in the last 12 months you may have made 550
thousand dollars worth of sales and had 300 thousand visitors.
The SPV is then $1.83.
By increasing the number of visitors alone you will increase
your profits and by increasing the conversion rate alone, you'll
also increase profits. By increasing both of these as time goes
on, your website will become more and more profitable. Typically
you can expect between 1 and 10 of every 100 visitors
(Conversion Rate between 1 and 10%) to buy something and for
those that don't buy, try to obtain their email address so that
you can contact them later with more offers. This is another
powerful concept called the signup rate. Signup rates vary
between 10% and 33%. Any less than 10% needs work, any more than
33% is fantastic!
To find out more about how to increase your SPV, why you would
acquire email addresses of visitors and for more powerful
concepts, visit http://www.internetprofi
tmentor.com. Here I found a wealth of useful and free
information with over 12 hours of video and a 120 page e-book.
There's also a comprehensive free course, a rare jewel amongst
lots of expensive courses around.
I hope you found my first article useful and all the best with
your online success!