What's Wrong with your Postcards?

If you are one of those individuals, marketers or businessmen who are into using postcards as a promotional tool but is wondering why they don't work the way you anticipate them to, well think again. There might be something wrong with your postcards. Postcards can be very powerful marketing tools. Nonetheless, they can also turn out to be a disaster if not afforded due attention and care not only in the planning, production but to postcard printing process as well. What are the reasons why postcards are made the wrong way? 1. Focusing on the clich