Turn that Yearning Button ON
We have seen so many flyers but only few sticks in our picky
mind. Most of them are buried in the unfathomable recesses of
nothingness and neglect.
How do we rate flyers? What is the secret behind retention?
Studies have shown various attributes that contribute to flyer
impression and retention. Here they are:
First attribute is for flyers to be catchy. Let's face, people
will not be reading your flyers if they are not attracted with
its design. Thus, to create a center of attention in the flyer
will make an overwhelming difference. A tempting picture or a
moving statement can capture your potential customer's undivided
attention.
Another attribute is good organization. Separate contents by
using borders and boxes. That way, it will not be taxing for the
readers to read it.
Third attribute is excellent communication. Mediocre flyers are
easy to point out. This is because they are not edited or done
in a good taste of communication skills. Grammatical errors are
blatant and the message is vague. Moreover, communications
purpose, which is comprehension, will not be achieved. Lack of
strong communication skills is a serious handicap for your
flyers.
Be sure to give a persuasive message. Readers read to their
heart's content. Since flyers are not technical pieces of
readings, try to be more persuasive to capture your future
customer's emotion. You will know that you have been successful
with this goal when you have established bond between you and
your clients. This bond will eventually result to patronage and
loyalty.
When you have already established a nice flyer connection, stick
to it. This is known as progressive familiarity. If you keep
changing your dominant stinger or logo, the result would be
disadvantageous to your business. The chain of familiarity and
retention will surely result to obsolescence.
Never ever forget the call to action. Guide them what to do
next. Purchase, subscribe or whatever it is that you want them
to do afterwards. Give your complete details so that you will
easily be contacted.
Finally, you have to consider an expert commercial printer which
offers state-of-the-art flyers printing services. Be sure that
your commercial printer is both reputable and credible. That way
you will not be burdened by worrying too much about their flyers
printing services. With that, I mean that you can go home free
from qualms and apprehensions. You need not worry whether you
will get your flyers on the right time with an outstanding
quality. For sure, the answer will be on the affirmative.
Press that enthusiasm button to create an even hotter customer
interaction!