Professional Writing Needs Feedback
Professional Writing Needs Feedback 2-14-06 Judy Cullins c. 2006
All Rights Reserved
Writing a book? Web site? Promotional Materials? Want to grow
your writing to professional quality?
Whatever we write, we need to share it with our peers or
professionals for feedback before we present it to our paying
audience.
Getting writing feedback has many benefits. While sometimes a
bit scary, if you can put your ego aside, you'll get valuable
ideas to make your writing more clear and inspiring. You will
learn how to identify your writing strengths and weaknesses, and
you will develop your own writing style and voice.
You can exchange feedback with your peers via email or you can
join a writing or book coaching group via telephone and email
support to those like minded who are committed to boosting their
business success.
What to Give Feedback On
1. Does the opening grab your attention? How? Is it clear? 2.
What needs editing in syntax ? (grammar) Are tenses consistent?
Is it easy to understand? 3. Does it use strong verbs rather
than linking (to be) verbs? Do the verbs advance the story and
tighten the writing? 4. Does your piece show, not tell? Do you
use senses of sight, sound, emotions, touch? Do you use creative
non-fiction techniques such as dialogue? . 5. Does your piece
over describe? Do you have redundancies that slow your writing
down? 6. Does your writing use adjectives and adverbs sparingly?
Do the nouns and verbs themselves describe? 7. Is it factually
accurate? 8. Is it coherent? Does it flow and sound natural? 9.
Are the dialogues believable? Does it have enough dialogue? 10.
Does the ending sum up or compel your reader to want to keep
reading?
Tips For Giving Feedback
1. Use the Oreo Cookie method. Mention what's working first,
what's positive before what's wrong or not working. 2. Be aware
of the writer's vulnerability about exposing their rough draft.
Be compassionate. 3. Don't pontificate if you disagree with
content. Give feedback from the audience's point of view. 4.
Give suggestions and write examples, but don't try to rewrite
the whole thing. Examples and Ideas for Giving Positive
Feedback
-I like how you put complex ideas into easy to read copy. - I
love your humor. Point out the specific example you like. - I
love your vivid descriptions and metaphors. - Your dialogue
engages me. It keeps your message in the present tense. - I like
that your writing doesn't tell, it shows. - Your chapter ending
makes me want to know what's next. - Your writing makes
perceptive points. - It opened my eyes, gave me a new way to
look at something - . I love the way it flows. - I liked the
opening. Give specifics. - I liked the ending. Give specifics.
How to Exchange Feedback
One simply way is to send 2-3 pages of your document to your
coaching group or other peers via email. Consider this a draft.
They can put their comments after their name or within
parentheses. It's great to get your feedback right on the
document so you can see quickly if it works for you.
You now know to give feedback so it's useful. You also need to
know how to receive feedback.
Tips For Receiving Feedback
1. Be aware of your mind state. You will be anxious, vulnerable.
You may feel hurt, even angry at negative comments.
2. Don't take it personally. Listen and write notes on what
others give you. This editing will cost you $35-$70 an hour from
a professional.
3. Develop a professional attitude. You want and need this
feedback.
4. What do you really want? You want acknowledgment,
affirmation, but you also want honest opinion from your
audience. When criticized, take a minute; make sure you don't
screen out the positive.
5. Be careful who you ask. Close friends and family may think
anything you write is perfect. Their feedback may not be
objective. Choose someone who can see your writing from your
audience's point of view.
6. Make clear what your objectives are for the work before you
ask for feedback. If not, the feedback may not be useful.
7. When someone writes "this didn't work for me because..."
think, maybe it's true and I need to revise. When one person
doesn't get it, you can bet many more don't too.
8. Remind yourself you can't please everyone. Some people may
not like your information. Just remember your own particular
audience will want it
9. Take notes and incorporate the feedback within 24 hours of
receiving. This ensures you will remember the context. When you
wait, you lose momentum too.
10. Choose what you want and need. Not all feedback is created
equal.
After incorporating the feedback, resubmit it within a week to
your team. You may surprise yourself how smooth and readable it
is.
Remember, that easy-to-read writing will catch your audience's
attention. When clear and focused, they will finish reading it
and recommend it to others. They are your 24/7 marketing team.
Use them well.
Last, remember we are all writers in process. Each of you has
valuable contributions to another writer's growth. To
communicate your message clearly with impact, be sure to use the
writing feedback skills you learned here.