Creating Premium Information Products That Sell For Higher
Prices
For many people who have decided to create their own product,
the next question is how do they create a back-end product.
What is the difference between a $27 ebook and a $197 course?
How about a no-charge teleseminar versus a $97 audio product?
Its a well known fact of business that attracting your customer
is the most expensive part of marketing - you will spend more
dollars acquiring customers than you will marketing additional
products and services to that customer.
So, doesn't it make sense to make sure you are in a position to
offer them higher priced products?
If you want to increase your online profits this year by
creating information products, then you can achieve double,
triple or more profit by simply understanding this one
fundamental principle...
BY CREATING A PRODUCT THAT TOUCHES HEARTS AND CREATES PASSION -
YOU CAN RECEIVE A PREMIUM PRICE
Here are a few principles about creating your own information
products that you can price at a premium:
1. Pick Topics That Are Emotionally Loaded
Here are some topics that sell incredibly well because they are
tapped into the emotions of the buyer:
- How to lose weight quickly - How to create wealth - How to
attract a date - How to stop smoking (or any addiction) - How to
invest for security - How to setup your own home theatre Now not
everyone is passionate and emotionally attached to each of
these, but for certain markets, the desire for achieving these
goals is incredibly emotionally charged.
If you can convince your market that you have an approach to
solving one of these issues, you can offer a substantial premium
on your information products.
There are literally thousands of these types of topics, and the
system to uncover them is outlined in the Ultimate Information
Entrepreneur's Success Package over at:
http://www.infoproductcreator.com
2. . Position Yourself As An Expert.
We all know, experts can charge a huge premium on their products
and services.
When you've selected a topic that is backed by a highly
emotional desire, equally powerful is persuading that market
that YOU have the answer they so badly want.
You've heard the saying - "You get what you pay for".
Truth is, we've had this philosophy deeply engrained in us since
birth, we believe it, and it is a powerfu psychological trigger
that justifies paying a premium to experts.
How do you become positioned as an expert?
Creating information products, reports, ebooks, and especially
audio and video products will certainly help build you up as an
expert.
Publishing an online course, minicourse or e-course will help to
build trust, credibility and brand you as an expert.
Using the system over at: Automated Income Streams
(http://www.create-e-mini-course.com) you'll find a template
that makes writing highly effective e-courses extremely simple.
Conduct a series of teleseminars - even if you bring in other
experts to start off, will build you up as an expert.
Just about anything you can do that demonstrates an
understanding of your market and some solutions to basic
problems will build your personal brand - each notch gets you
closer to creating information products that you can offer at a
premium
3. Leading Edge Information Delivery
Not only will people pay a premium based on your topic and your
own position as an expert, but they will pay a premium for
information that is presented in the most desirable way.
To take an example, its tough to get more than $27 for a book or
ebook, but bundle that ebook with a couple of 20-minute audios,
some screenshot videos and you can turn that $27 product into a
$97 product.
You can even reformat your ebook onto regular page size and
package them into a binder with a workbook and some audios and
get your product into the $297 to $397 range.
Add some video, a taping from live events or even some follow up
consulting and you can easily enter into the $997+ range.
Ask yourself this question, does a $297 course include more than
10X the content or take 10X longer to produce than your $27
ebook?
In fact, you can produce the written content in the same, or
even less time, and the audio content can be added with a few
days extra work by interviewing experts, providing audio
highlights, taping a telseminar, recording a brainstorming or
other simple techniques. All total, you may work an extra few
days, but have a product that earns 10X more revenue at the same
cost.
Does ten times extra profit in your pocket sound good to you?
Remember the principle of percieved value, make it a key part of
your information product building efforts. The premium you can
get for your infromation products can easily make the difference
between a part-time hobby business and a full-time information
product empire.