How To Gain An Unfair-Advantage On eBay
Have you heard about eBay? It has been the greatest shopping
mall which started off in 1995 for an intention of being a hobby
by Pierre M. Omidyar which now, has been the place for creating
auctions by millions and millions of sellers every day.
Having thousands and thousands of competitors in your auctions,
how do you stand out and make people choose to buy from you
instead of the others? Easy, offer a Targeted free informational
product, which leads to, an e-book.
That's all you have to do, offering a free e-book in your
auctions that is highly complimentary to your product. This will
cause high interest to your potential bidders. People are
craving for information every day, that's how e-books became one
of the most popular product for sale on the Internet.
So why does this work so well? When you offer a highly targeted
or connected bonus, sometimes even valued Higher than what you
sell, how could the potential bidders not take it up? They've
looked at other auctions in your category - sometimes even
selling exact products, but only yours offer this unique
informational product that comes along with their purchase.
People even sometimes claim that they purchase an auction not
for the main product, but the bonus that comes along.
That's eBay, small little things can distinguish between a sale
or not. How much does an informational bonus costs anyway? None,
it's free, you can send as many as you want, anytime, anywhere
you are.
How does it work?
Every time when you list your auction, simply have a note some
where visible, at the top of your auction or below as long as
you catch your visitors' eyes when they visit your auction.
Let's take an auction which sells gardening tools for example. A
short one like, "**Important - All buyers of my product will
also receive an e-book on How To Plant An Apple Tree. This sells
on my website at $12, but it comes with your purchase for Free."
Gardening tools are cheap, and with this boost it'll cause a
high increase of response. This is a unique selling tip and it
doesn't matter what you're selling, one simple technique can
shift your business from below right up to the top.
So where can you find these e-books you can legally offer as
part of your auction? Of course, you can't simply purchase an
e-book you liked and offer it as a bonus, you need to get
e-books with resell rights. Still, make sure it's targeted and
somehow goes with the auction you have, it's the most important
thing.
What are Resell Rights? They are products with rights that can
be purchased by people so they can sell the same product as well
without being called stealing. It is similar to buying Tagheuer,
Nike or Adidas watches and selling them in your own shop. You
have the rights to selling it as you've purchased the rights for
them. For digital products such as e-books or software, you can
duplicate as many of them for being sold/downloaded so it's a
great deal.
Other than offering the free bonus to only the successful
bidders, offer the other bidders as well with the condition that
they opt-in to your subscriber list. In any ways, do it
politely! You'll be having an unfair advantage than your other
competitors simply by giving and receiving.