Learning for free

If you are like me your e-mail was jammed during the "Butterfly Marketing" promotion. I have been following Mike for quite awhile and he is a fantastic marketer. But it does seem to be kind of a stretch for most list owners to have been pushing such an EXPENSIVE product. $997.00 isn't just a drop in the bucket for most of us. But, I really appreciate the fact that I got to watch it reach this point. See I first heard about this program almost 8 months ago. It crept into his emails and other sites here and there. He mentioned it in his speaking engagements and even taught it to a select few. And it started creating a little buzz. Everybody was wondering what this thing could be that he was so pumped on getting just right for the world to see. So here we are 8 months later and every body that is anybody is pushing "Butterfly Marketing." I tried a few times on the first day to go to his site. And guess what? He didn't have enough band width. And I am sure that he was setup at the max his host could give. He created a buying frenzy on a product that he is charging almost $1000.00 for. He sold over 1000 copies by 5:00 pm and it started at noon. So if we look at that he grossed $997,000.00 in 5 hours. But he had to pay his affiliates their commission and pay for the production of the package. So lets just say that he got to keep 40%. Well, $398,800.00 isn't bad either for 5 hours worth of sales. Now that isn't really fare to say because like I said earlier "Butterfly Marketing" has been in the works for quite awhile. But, when I first heard about it, it wasn't a product yet it was just a works in progress. So over the last 8 to 12 months Mike has slowly put together a program and started a buzz on his own time schedule. That's not to say he didn't work hard on his program, but he didn't rush it either. So if every single package that he sells is from affiliates, (which it's not.) and he only sold 1000 (Which he has already sold more. Today's count he has 237 left out of 1500.) then Mike has made a minimum of $33,233.33 per month over the last year and he gets it in one lump sum now. This is on top of what he normally makes. Which I can tell you is a very sizable amount would make most people very happy. But, that doesn't make any difference. He could be unemployed So with out spending a fortune we can take home some very valuable information. Let's look at what we have learned so far. 1. Don't quit your day job. Mike continued doing what he always does. Day in and day out he has a routine promoting his other products and making a living the way he makes his living.:-) 2. Take your time and create a product or package that is something that you can be proud of. If it takes you a year and you only make $10,000 per month. That wouldn't be all bad. 3. CREATE a BUZZZZ. I know that you may not be a big shot like Mike, but he wasn't always a big shot either. And so what if you have to drive a new Cadillac instead of a Lamborghini. Create a buzz where ever you can forums, blogs and every other way you can think of. Get a basic website up that allows people to opt in for more information. 4. DON'T QUIT!!! Can you imagine putting so much time into something and then quitting? What if Mike had said after 8 months "Forget this. I'll never get it done." As ridiculous as that sounds I have done it and I don't know of a single person out there that hasn't. This has cost me thousands of dollars. Not to mention over the years probably months and months of wasted time. So I am not telling you not to buy Butterfly Marketing but perhaps the very biggest and most valuable lesson to be learned here is not from his package but from his actions. Something that I learned in the military is to lead by example. Well, we have a number of leaders on the Internet that we can learn from just by watching what they do. Don't pass up this valuable opportunity. This is a series of 3 articles. In the next article we will take a look at how Mike's affiliates handled their promotions, and why this is different from any other promotions that have been done online.