Market Yourself As An Expert
As a small business owner or independent professional offering a
service, I'm sure you know a lot about whatever it is you do.
For example, if you're a wellness coach or personal trainer, you
know a lot about health, fitness and wellness.
If you're an accountant or financial planner, you know a lot
about financial matters.
If you're a massage therapist, chiropractor, or other holistic
health professional, you know a lot about the body and healing.
And if you're a success, life or business coach, you know a lot
about helping people accomplish their goals and achieve success
in whatever aspect of their life or business you coach them.
It's Time To Proclaim Yourself An Expert
If you don't consider yourself an expert, I'd like to suggest
it's high time you did. Why? Because proclaiming yourself an
expert and sharing what you know is an excellent way to market
yourself and your services.
Especially if you find yourself in a field or industry that's
new or not well understood. A big part of your job in this case
is education. Who better to educate than an expert! And why not
you?!
It's Free Marketing At Its Best
Plus, this kind of marketing usually won't cost you a dime. So,
if you're on a tight budget, this is a great solution.
Keep in mind, when you market this way, you're not giving away
your services for free, but rather you're introducing yourself,
your expertise and knowledge, and your business to people who
could benefit.
There are all kinds of ways you can use this marketing technique
to start attracting new clients to your business.
Here are 10 ideas to get you started:
(1) Identify a topic (or topics) you know a lot about, related
to your business, and that you think would be helpful and
valuable to your ideal clients.
(2) Identify three, five, seven or 10 tips you could share on
this topic.
(3) Write articles sharing these three, five, seven and 10 tips.
Keep your articles short - between 300 and 500 words is fine.
(4) Post your free articles on article marketing web sites.
There are many free article directories available. In fact,
there are over 40 of them listed in the 10stepmarketing Online
Marketing Resource Center.
(5) Teach teleseminars sharing these tips to groups of your
ideal clients. These could be your current prospects, or you
could joint venture with someone else in a related business and
offer to do a teleseminar for their clients.
(6) Publish and distribute a Free Special Report covering your
tips.
(7) Start publishing an ezine or e-newsletter and share tips on
a regular basis.
(8) Let the media know you're an expert in your field and offer
to help them if they're writing articles in your area of
expertise. Submit press releases to them on a regular basis so
they become familiar with you and your business.
(9) Submit articles or offer to write a column for publications
read by your ideal clients.
(10) Always include some promotion of your services, or a
special offer with your free content. Even if it's only a link
to your website. Remember your ultimate goal is to market your
services.
All of these marketing techniques are great ways to proclaim
yourself an expert
Remember all it takes to become an expert is to appoint yourself
THE expert. Then deliver on that by sharing valuable information
using one, two or all of the marketing methods above.
It's the technique I've used
This is the primary form of marketing I've used to market
10stepmarketing over the past year. I have used all 10 of these
methods and the reward has been tremendous - generating amazing
exposure for me and my business at little to no cost. I invite
you to search Google on my name and see what comes up. :-) 99%
of what you'll find was done for free. The only cost was my time
to write and put the information out there.
I encourage you to give it a try. It works!