Market Yourself As An Expert

As a small business owner or independent professional offering a service, I'm sure you know a lot about whatever it is you do. For example, if you're a wellness coach or personal trainer, you know a lot about health, fitness and wellness. If you're an accountant or financial planner, you know a lot about financial matters. If you're a massage therapist, chiropractor, or other holistic health professional, you know a lot about the body and healing. And if you're a success, life or business coach, you know a lot about helping people accomplish their goals and achieve success in whatever aspect of their life or business you coach them. It's Time To Proclaim Yourself An Expert If you don't consider yourself an expert, I'd like to suggest it's high time you did. Why? Because proclaiming yourself an expert and sharing what you know is an excellent way to market yourself and your services. Especially if you find yourself in a field or industry that's new or not well understood. A big part of your job in this case is education. Who better to educate than an expert! And why not you?! It's Free Marketing At Its Best Plus, this kind of marketing usually won't cost you a dime. So, if you're on a tight budget, this is a great solution. Keep in mind, when you market this way, you're not giving away your services for free, but rather you're introducing yourself, your expertise and knowledge, and your business to people who could benefit. There are all kinds of ways you can use this marketing technique to start attracting new clients to your business. Here are 10 ideas to get you started: (1) Identify a topic (or topics) you know a lot about, related to your business, and that you think would be helpful and valuable to your ideal clients. (2) Identify three, five, seven or 10 tips you could share on this topic. (3) Write articles sharing these three, five, seven and 10 tips. Keep your articles short - between 300 and 500 words is fine. (4) Post your free articles on article marketing web sites. There are many free article directories available. In fact, there are over 40 of them listed in the 10stepmarketing Online Marketing Resource Center. (5) Teach teleseminars sharing these tips to groups of your ideal clients. These could be your current prospects, or you could joint venture with someone else in a related business and offer to do a teleseminar for their clients. (6) Publish and distribute a Free Special Report covering your tips. (7) Start publishing an ezine or e-newsletter and share tips on a regular basis. (8) Let the media know you're an expert in your field and offer to help them if they're writing articles in your area of expertise. Submit press releases to them on a regular basis so they become familiar with you and your business. (9) Submit articles or offer to write a column for publications read by your ideal clients. (10) Always include some promotion of your services, or a special offer with your free content. Even if it's only a link to your website. Remember your ultimate goal is to market your services. All of these marketing techniques are great ways to proclaim yourself an expert Remember all it takes to become an expert is to appoint yourself THE expert. Then deliver on that by sharing valuable information using one, two or all of the marketing methods above. It's the technique I've used This is the primary form of marketing I've used to market 10stepmarketing over the past year. I have used all 10 of these methods and the reward has been tremendous - generating amazing exposure for me and my business at little to no cost. I invite you to search Google on my name and see what comes up. :-) 99% of what you'll find was done for free. The only cost was my time to write and put the information out there. I encourage you to give it a try. It works!