Eight Writing Services Copywriters Can Offer You
Copywriters are versatile creatures. We not only write direct
response copy for online and offline marketing ventures, but we
also perform a variety of other writing functions to support
your business. Here's some writing services you may not have
thought to have done for you.
Newsletters
Copywriters are a great resource to write your recurring
newsletter. No matter the periodicity, a good copywriter can
schedule yours for timely publication. You supply the raw
material and draft content. The writer will clean up the copy,
do some basic formatting, and return the finished product to you
in time for publication.
Many copywriters double as graphic artists as well. When
interviewing a copywriter to develop your newsletter, be sure to
ask if she does this.
Brochures
An informative, well-written brochure can do wonders for lead
generation. Copywriters are available to interview clients and
customers, conduct basic research, and compile your provided
information into compelling text that will have customers
calling for more information about your product or service.
Again, your selected copywriter may also be proficient in the
actual design. If she is, she'll be happy to include that in her
cost proposal to you.
Articles
Perhaps you've an article idea in your head, but aren't quite
sure how to write it. Copywriters often "ghost write" articles
for clients. Develop the basic idea, do some research, and
compile your notes. You can hand this off to a copywriter who
can quickly and easily turn your concepts and ideas into a
well-written article that'll generate attention and new
inquiries about your product or service. The article will be
published under your byline.
White Papers
This is an excellent form of business-to-business communication,
and it's a task easily accomplished by a copywriter. She'll ask
you for the product/service information, research notes, any
outlines or ideas that have been jotted down, then she'll write
it for you.
A good copywriter who's creative can write up a white paper
that's pleasant to read and attracts attention. Many of the same
elements used in direct response marketing can be applied to
white papers. These include a compelling headline, a strong
lead, relevant information, and a call to action.
Books
If you have a great idea for a book, or even a rough outline,
but simply don't have the time or energy to tackle this project,
call your friendly copywriter.
She'll be glad to partner with you to ghost write your novel,
non-fiction book, or text book. Usually you'll supply the idea,
concept, outlines, any notes you've captured, and research
material, or the research sources.
Your copywriter will develop the material into a draft document.
She'll get the book to the point where it's ready for your agent
or self-publishing. Many copywriters have various prices
depending upon the number of pages. She may have to draw up an
estimate based upon the projected number of pages, so be aware
the final cost for getting your book ready to be published may
change.
Many copywriters are also published authors, and if you hire one
who has "been there, done that," she'll gladly draw up a
proposal that can include working with agents and publishing
companies, as well as the marketing and distribution once your
book has been printed. If this is your first foray into
marketing a book, I urge you to hire her for the lessons
learned, if nothing else.
Training Courses
Perhaps you've developed a training course, and the assorted
notes need re-formatting and some re-writing. A free lance
copywriter is the perfect source to turn your project around
quickly between training sessions.
Transcripts
Many copywriters will compile audio transcripts into written
format. Simply ask around and get a quote.
Editing Services
If you're like me, after awhile you begin to miss spelling and
grammar errors when you've been working on a document for an
extended period of time.
Copywriters are available to edit your book, document, or
manuscript. She can turn it around quickly and present you with
a comprehensive list of edits she's corrected. Catching those
goofs and "gotchas" preserves your credibility with your agent,
publisher, and target audience.
Copywriting can be a somewhat limiting term, but if we write
copy...we can write almost anything you can think of.