Coupons on Your Website
In having a website, there are two aspects of marketing to
consider. The first is driving potential customers and clients
to your website. The second, assuming you have a physical
location, is making sure that your website drives those same
people to that actual location. Coupons on your website can help
to accomplish both of those items.
First off, it can drive people to your website. There are
several popular websites out there that let you list your
website's coupons on their site. There are also plenty of
dedicated coupon clippers who check out those very same websites
and look at all the coupons listed. Putting a coupon on your
site and then listing it with those sites is basically
guaranteed website traffic.
Second, if you have a physical location, get those people
through your door! If you sell items online and in a physical
location, you should have coupons available to both locations.
Some sort of online discount, but absolutely take advantage of
the ability to draw people in.
The only thing left to decide is what format to present the
coupon in. The problem you run across is that every file format
will print out a little different on everyone's printers. You
want the coupons to come out looking as similar across different
computers and printers as possible. For that reason, my personal
recommendation is for a PDF file. If you currently don't have
the software for generating PDFs, I advise using PDF995
(http://www.pdf995.com/). It is free and set up just like it's a
printer. Once downloaded and installed, you just print your
file, and select PDF995 as your printer, and it has you tell it
where to save the PDF. Simple as that.
So now you know the why and you know the how. So add a coupon to
your site today!