Three Reasons Why More Website Content Increases Traffic
People typically visit the internet in search of information.
They are looking for content that is relevant to their purpose.
They typically are not looking for marketing ploys. There are a
number of ways to increase this content, including having a
search engine optimization company provide you with keyword rich
articles, but there are three major reasons why more website
content increases your website traffic.
The first reason more website content increases traffic is that
content articles tend to be focused on a topic. This focus will
then lead to the repeated use of a keyword or phrase. That
repeated use leads to higher search engine rankings. Search
engine rankings are the way returns come back to an internet
user through a search engine. If someone searches for the term
"dogs" they will come back with thousands of pages of results.
The order those results are displayed on the screen depends on a
number of factors including how frequently the term is mentioned
on the site and where it is mentioned on the site.
Research shows that people tend only to click on the first ten
results a search engine offers them. Increasing your website
content will help you become one of those first ten websites.
This means more people than you ever thought possible will be
clicking on your site in no time simply based on your website
ranking. Not only will you be closer to the top of the search
engine with more content, you may also be indexed by more search
engines. This could mean something like ninety percent of all
internet users seeing your website in any one given internet
session.
The second reason more website content increases traffic is a
bit more complicated. If you have strong, well written content
on your site, you increase your credibility with customers.
Suddenly you are no longer a company selling homemade dog food;
you are somebody who can offer knowledgeable advice about
anything a responsible dog owner needs to know including house
training, leash laws, and sleeping problems. This increase in
credibility not only makes people believe what you have posted
to your site, it also makes them want to stay at your site to
read the rest of your content articles. The more content
articles you have at your site, the longer they will stay.
Keeping them there as long as possible is the key to selling
your product to them. You have a much longer time frame in which
to pitch your product and close the sale.
Not only will they stay at your site longer with more content,
but this also means they may come back to your site the next
time they log onto their machine. For example, if you are
selling refilled printer ink cartridges, but you have content on
your site related to all things printers, you have a good chance
that someone might stay to look at a few of the articles.
However, the next time they need digital photo printing tips,
chances are good that they will remember what great content you
offered them during their last internet session, and they will
return directly to your site just to read more of your content.
This means you have their complete, undivided attention for an
even longer period of time. Moreover, if they are returning to
your site on some sort of regular basis, chances are good that
they will recommend the site to other users like friends and
relatives which will mean even more traffic for your site.
The final way more website content increases your web traffic is
that it increases the likelihood that advertisers and reciprocal
link exchangers will be attracted to your site. Reciprocal links
are exchanged by websites that have similar interests. The more
relevant topics you are able to list, the more chances you have
of someone with similar interests attempting to link to your
site. This could greatly increase your website traffic because
not only will people be able to find your site through search
engines, they may also be able to find your site through other
sites. Further, though, advertisers are looking for sites that
encourage customers they want to do business with. More keywords
will mean more customers for you which can mean more advertisers
for you which can mean more profits and visibility for you.
No matter which reason you choose, more content will increase
your website traffic. That can only mean good things in store
for you and your website. You can have your content articles
written for you or write them yourself. Whichever way you go,
though, be sure they are well-written, as poorly written
articles will do nothing to increase your website traffic.