Real Estate Marketing For Professionals
When marketing a home, most Realtor's do the 3 P's, Put it in
the MLS, Put up a sign & pray. Yo do not need to re-invent the
wheel,, just be 5% better than most Realtors to be in top 10% of
all the realtors in your market . You need to develop strong
marketing skills, both online as well as offline. You need to
constantly market your listings. Consider investing some money
in Search Engine Optimization and/or placement. It is now known
that 75% of consumers start their home search on the internet. A
strong Web presence is no longer a novelty it is a necessity to
anyone who wants to be a successful realtor. Here are some
suggestions for marketing your listings.
Create a marketing proposal, customize your proposal to each
client.
The Multiple Listing Service (MLS)
As soon as you receive a signed listing agreement, enter it into
the your Multiple Listing Service service, making it instantly
available to other real estate professionals.
Virtual Tour
Have a professional photographer photograph the home and create
a Virtual Tour. When marketing your homes, pictures speak a
thousand words!
The Sign--Your Personal Billboard
Since exposure is the key to selling a home, use signage
whenever possible. As people pass by, day or night, they see
from the sign that the home is for sale, and see immediately who
to call to get more information or to view the property.
Custom Property Brochures
Use the photographs that the professional photographer took to
create an eye catching custom property brochure. Many people
look at 10 or more homes in a day, you want your home to stand
out at the end of the day.
Newspaper Advertising
Newspaper advertising enables you to introduce the property to
more than 1,000,000 interested, prospective buyers each Friday
and Sunday. Feature your property in these publications, and
continue to have a presence in your local newspaper until the
property is sold.
Custom Mailers
Distribute mailers to over all local brokers and everyone in
your farming area. Again using the professional photos that you
took.
Website
By accessing a website, potential buyers from all over your
local area will see information and photographs of the property,
and will be able to receive a fast response to their inquiries
regarding it. This is where you need to do some research and
possibly spend some money on Search Engine
Optimization/Placement.
RELO
No marketing plan would be complete without considering the rich
potential for relocation sales. Each year thousands of people
relocate. Membership in a Relocation company, gives you
immediate access to ready homebuyers.
Open Houses
Some home sellers want them, some do not. Your can discuss the
possible advantages of an open house, and the best way to
conduct one with the least inconvenience to your client.
If you are serious about being a successful realtor, you owe it
to yourself to look to become a marketing professional!