Keywords and Keyword Research

Keyword research is one of the first steps to making your own website. Done properly it will identify good projects and help eliminate unprofitable ones. It is used to research the website theme/niche and also the web page topics themselves. Keywords and keyword research is vital to any website. So What Exactly is a Keyword? Before we go into keyword research we need first to clarify what we mean by the term "keyword". The term "Keyword" has two meanings depending on whether you are : Search for something or Writing a webpage >From the perspective of an Internet surfer a keyword is the word or words used to search for something. For Example if you were looking for a information about cruise holidays you would go to your favourite search engine and enter: cruise holidays or cruise holidays Caribbean, cruise holidays Med, cruise holidays cheap etc These are the keywords from the perspective of the searcher. Notice that although we have used the term keyword the searcher usually enters more than one, 2-3 word searches are the most common. >From the perspective of an Internet publisher i.e. someone who writes web pages a keyword represents the topic or theme for a web page. For example if you were going to write an article on Mediterranean cruises then the page keyword would be Mediterranean cruises, and the page content would all be focused on that. What is Keyword Research? Keyword research is about finding out what Internet surfers are actually searching for. Are they searching for: cruise holidays or cruise holidays Caribbean, cruise holidays Med, cruise holidays, Mediterranean cruises cheap, Romantic Mediterranean cruises etc You don't want to make a website or write a webpage on "Romantic Mediterranean cruises" if no one or very few people search for them. Keyword Research Tools