Keywords and Keyword Research
Keyword research is one of the first steps to making your own
website. Done properly it will identify good projects and help
eliminate unprofitable ones. It is used to research the website
theme/niche and also the web page topics themselves. Keywords
and keyword research is vital to any website.
So What Exactly is a Keyword?
Before we go into keyword research we need first to clarify what
we mean by the term "keyword".
The term "Keyword" has two meanings depending on whether you are
:
Search for something or Writing a webpage
>From the perspective of an Internet surfer a keyword is the word
or words used to search for something. For Example if you were
looking for a information about cruise holidays you would go to
your favourite search engine and enter:
cruise holidays or cruise holidays Caribbean, cruise
holidays Med, cruise holidays cheap etc
These are the keywords from the perspective of the searcher.
Notice that although we have used the term keyword the searcher
usually enters more than one, 2-3 word searches are the most
common.
>From the perspective of an Internet publisher i.e. someone who
writes web pages a keyword represents the topic or theme for a
web page. For example if you were going to write an article on
Mediterranean cruises then the page keyword would be
Mediterranean cruises, and the page content would all be focused
on that.
What is Keyword Research?
Keyword research is about finding out what Internet surfers are
actually searching for. Are they searching for:
cruise holidays or cruise holidays Caribbean, cruise
holidays Med, cruise holidays, Mediterranean cruises cheap,
Romantic Mediterranean cruises etc
You don't want to make a website or write a webpage on
"Romantic Mediterranean cruises" if no one or very few
people search for them.
Keyword Research Tools