Is It Easy To Buy From Your Web Site? Revised
If it's not easy for prospects to buy, they won't. Use this
checklist to find obstacles on your web site that cost sales.
Navigation 1. Are you leading prospects to your order form? 2.
Is your order form easy to find? Do you have an Order button or
link to your order form on most pages?
Contact Information * Can prospects contact you if they have
questions? * Do you provide a link to your contact information
on every page? Do you provide a phone number, email address, and
mailing address?
Product Information Do you provide the information your
customers need to buy your products or services? This may
include: * Product listing and pricelist. * Testimonials, case
studies, and customer list. * Money-back guarantee. * Answers to
frequently-asked questions. * Service information and
warranties. * What your products or services can do. * Who your
products or services are useful to. * How customers use your
products or services. * Tips for buying your products or
services (to help prospects make an informed decision).
Payment and Ordering Methods * Do you provide several ordering
and payment options? * Do you accept MasterCard, Visa, American
Express, Discover, and Paypal? The majority of Internet users
will order online with credit cards. Few people will mail a
check, so if you're not accepting credit cards online via a
secure server, you will lose sales. * Can your prospects order
online through a secure order form or shopping cart? * Is your
order form or shopping cart simple to use? * Is every part of
your form working? * Do you provide alternative options for
those who don't feel comfortable ordering online such as
ordering by phone, fax, and postal mail? * Can customers pay by
check or money order?
Is it easy to buy from you? Eliminating obstacles will boost
your sales immediately.