Registration of Personal Names in the PRC

INTRODUCTION

Personal names are intangible assets which are used more and more often by enterprises, as they increasingly rely on the market appeal of famous people to sell products. Many personal names have a high level of recognition and awareness at all levels of society and as a result can have a high economic value. In practice, once the status of fame is reached, the name may be used in many commercial activities with a fair prospect of profitable business.

When Michael Jordan