Out Of The Box Adds Bring Customers to A Doylestown Pa Nursery

Our nursery has turned into an online nursery. 5 years ago we had no internet sales. Today we have 90% internet sales and our volume is up 300%. Much of this is due to web promotions that we run. The largest source of customers comes from keeping an email list and running specials that bring in the customers. Getting customers to our door is the goal of our adds. This is a copy of my most recent email newsletter. This was an overwhelming success. It brought to our door more customers on a cold winter day than a peak day in the spring. Plus the add helped us move dormant stock that nneded to be removed. *********************************************************** January 2006 The Early Bird Gets the Worm---Don't Delay Free Tree Day Jan. 28th is a Free Higan Weeping Cherry Tree Day Greetings! January 28, 2006 is free Weeping Higan Cherry Tree Day.....All members of our email club can receive a free Higan Weeping Cherry when you bring your pickup to our 5275 West Swamp Rd. Fountainville Pa. location. These trees are 10-12' tall and in 24" baskets. These trees must be picked up on the 28th, before 5pm. sorry, no rain checks. There is a limit of one per family and you must have been a member on or before January 27, 2006 of our email club. Sincerely, Bill Hirst Free Tree Day Jan. 28th, 2006 is Free Tree Day 5275 W. Swamp Rd. Fountainville, Pennsylvania 18923 January 28, 2006 8:00AM-5:00PM Reasons to Come to this Event We are selling 150 acres of our nursery and we must liquidate many trees and plants. Some of of plants are in quantities that would supply us for many years of sales. But we can't move that number of trees. Thus they will be either sold at a discount, destroyed, or given away. I like the last option. Thus if you bring your pickup to the farm today, Saturday the 28th, we will give away 1 free Higan Weeping cherry to each email newsletter subscriber to Highland Hill Farm that picks up the tree by 5PM. Sorry you must be have be signed up by Jan. 27th, to qualify. There are no rain checks. These trees are in 24 and 28 inch baskets and are app. 10-14' tall. We will help load them in your pickup. We have a total of 75 trees ready to give away while the supply lasts. All other trees and plants are 20% off today. Driving Directions to the Farm Highland Hill Farm 5275 W. Swamp Rd. Rt. 313 Fountainville, Pennsylvania 18923 myhirst@yahoo.com http://www.seedlingsrus.com We will have other free tree offerings each month. So keep in touch. ************************************************************** Within 15 minutes of this email being sent people started to arrive to make selections. We would have had no customers on this day. Yet we sold enough other stock to make this offering possible. We gave away 52 trees and this was even covered by the press showing up and giving us exposure in local papers. The following is our Feb. News Letter: ***************************************************************** **** February 25 2006 Upcoming Events Free Tree Day Sat. Feb. 25 is a free tree day. Greetings! On Saturday Feb 25th Starting at 8 am we will be giving away free trees. This tree giveaway is our event that we are having to benefit Black Farm Workers in Namibia. We are not asking for any donations of cash. We have collected $24,000 worth of new Carhart work clothing and are only asking that if you know of a way to help us ship this clothing, please advise us on how to do it. The clothing we have collected is new in boxes, shinkwrapped and on pallets. We will giveaway 10 Weeping Higan Cherry trees about 2" caliper in 24" or larger baskets..... 10 Flowering crab apple trees in 24" baskets.....10 Heritage River Birch Trees in 18" baskets......plus 100 Douglas Firs seedlings. This is a first come first served basis. You may camp out over night if you call us in advance. We will not load any cars or suvs with these large caliper trees. We will try to have extra trucks here that can deliver if you need this service. Limit 1 tree per vehicle. Sincerely, Bill and Marge Hirst ***************************************************************** *