Using Product Recommendations To Increase Your Bottom Line
In affiliate marketing, there are many ways in which you can
increase your earnings and maintain the account that you have
worked so hard for already. Most of the techniques and tactics
can be learned easily. No need to go anywhere and any further.
They are available online, 24 hours a day and 7 days a week. One
of the more important ways of increasing affiliate marketing
bottom line and sale is through the use of product
recommendations. Many marketers know that this is one of the
most effective ways in promoting a certain product. If the
customers or visitors trust you enough, then they will
definitely trust your recommendations. Be very careful in using
this approach, though. If you start promoting everything by
recommendation, your credibility will actually wear thin. This
is seen especially when recommendations are seemingly
exaggerated and without much merit. Do not be afraid to mention
things that you do not like about a given product or service.
Rather than lose any points for you, this will make your
recommendation more realistic and will tend to increase your
credibility. Furthermore, if your visitors are really interested
in what you are offering, they will be more than delighted to
learn what is good about the product, what is not so good, and
how the product will benefit them. When you are recommending a
certain product, there are some things to remember on how to
make it work effectively and for your advantage. Sound like the
true and leading expert in your field. Remember this simple
equation: Price resistance diminishes in direct proportion to
trust. If your visitors feel and believe that you are an expert
in your niche, they are more inclined to making that purchase.
On the other hand, if you are not exuding any confidence and
self-assurance in endorsing your products, they will probably
feel that same way and will go in search of another product or
service which is more believable. How do you establish this aura
of expertise? By offering unique and new solutions they would
not get anywhere else. Show proof that what you are promoting
works as promised. Display prominent testimonials and
endorsements from respected and known personalities, in related
fields of course. Avoid hype at all costs. It is better to sound
low key and confident, than to scream and seek attention.
Besides, you would not want to sound unprofessional and have
that thinking stick to your potential customers and clients, now
would you? Best to appear cool and self-assured at the same
time. And remember; prospects are not stupid. They are actually
turning to experts and may already know the things that you
know. If you back up your claims with hard facts and data, they
would gladly put down hundreds, or even thousands worth of money
to your promotions. But if you don't, they are smart enough to
try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give
out promotional freebies. People are already familiar with the
concept of offering freebies to promoting your won products. But
very few people do this to promote affiliate products. Try to
offer freebies that can promote or even have some information
about your products or services. Before you add recommendations
to you product, it is given that you should try and test the
product and support. Do not run the risk of promoting junk
products and services. Just think how long it took you to build
credibility and trust among your visitors. All that will take to
destroy it is one big mistake on your part. If possible, have
recommendations of products that you have 100% confidence in.
Test the product support before you begin to ensure that the
people you are referring it to would not be left high and dry
when a problem suddenly arouse. Have a look at your affiliate
market and look at the strategies you are using. You may not be
focusing on the recommendations that your products need to have.
You plan of action is sometimes not the only thing that is
making your program works. Try product recommendation and be
among those few who have proven its worth.