A Greeting Card a Day Keeps the Competition Away!
According to the Guinness book of World Records the Greatest
Salesman of all time was Joe Girard. During his fifteen year
selling career, he sold 13,001 cars ... an amazing feat. What
was his secret? Greeting Cards! Every month, every person who
had ever bought a car from him got a greeting card. It didn't
matter if it was Christmas, Valentine's Day, St. Patrick's Day,
or the person's birthday ... Joe was a card sending machine!
By sending cards Joe was able to keep his name in front of his
customers to the point where it entered their subconscious. In
the minds of his customers Joe had become part of the family; in
fact he sent them more cards then their real family did!. When
they (or somebody they knew) needed a new car the first person
they thought of was Joe!
You can read more about Joe at http://www.JoeGirard.com
Last year my wife and I each bought a new Jeep ... a Grand
Cherokee for myself and a Jeep Liberty for her. After the guy
sold me my Grand Cherokee I never heard from him again. It was
quite a different story with the person who sold us my wife's
Jeep Liberty. If you would ask me right now who sold me the
Grand Cherokee I couldn't tell you. If you asked me who sold us
the Jeep Liberty well that's easy ... It's Martha of course!
A few months after we bought the Liberty it was my birthday ...
I got a birthday card in the mail from Martha. The next month
was my wife's birthday and she got a card too! Martha sent us a
nice holiday card as well. Last month was the one year
anniversary of us buying the car ... would you believe she sent
us an anniversary card? So here's the million dollar question
... Who am I going to buy my next car from? Martha of course!
A friend of mine is an attorney and he built his business by
sending birthday cards to the children of his clients. He would
often get a call from the parents thanking him for the card and
recommending a friend or family member who needed an attorney!
Who else can use this technique? Realtors, Mortgage Brokers,
Sales People, Insurance Agents, Dentists, Doctors,
Chiropractors, Printers, Network Marketers, Small Business
Owners, Consultants, Business Coaches etc. In fact I have a hard
time thinking of anybody who can't use Greeting cards to build
their business
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get a new client ask them for their Birthday and
send them a birthday card. You may be the only one doing it!
This will cement your image in their mind and when they need you
services they will think of you instead of your competitors
2 - Send Birthday Cards To Your Clients Children
This is a Killer Technique which was first introduced to me by
my friend the attorney. What do you think is going to happen
when the child receives the card? Do you think he may go to his
parents and ask "Mommy who is this John Smith, CPA guy who sent
me a birthday card?" Out of the mouths of babes ...Relationship
marketing at its best!
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas
more cards are sent then any other time of the year. Companies
feel obligated to send a holiday card once a year. The problem
is people are getting so many cards yours will be lost in the
shuffle
Now you have to Send a Holiday Card but there are other cards
you can send throughout the year. Why not Send a "Happy
Groundhog Day"Card? How about a "Happy First Day of Spring"
Card? These cards will stand out a lot more then simply sending
a once a year Christmas card
4 - Put Your Picture On The Card
Remember the purpose of sending card is to build a relationship
with you client and keep your name in their mind. There's no
better way to do that then sending your picture in the card.
Studies have been shown that people will not throw out a
business card with a persons photo on it ... well the same goes
for Greeting cards
5 - Enclose A Gift
Want to really impress a client? Enclose a gift in the card! If
you can find a store that your client likes send them a gift
certificate for that store. If not, enclose a gift card for a
popular store like Waldenbooks or Starbucks.
6 - Design A Custom Card
There are places you can go to get a custom greeting card
designed with your logo, your personal photo or anything else
you want. This is an incredible way of branding yourself and
your business
7 - Send Unexpected Cards to "Future Clients"
Is there anybody you would like to meet but can't get past the
gate keeper? This technique works like a charm. Get their
address from their website and send them a greeting card ... you
will be amazed with the results. I have used this technique to
my advantage many times ... It Works!
With the new technology it's not necessary to spend your time in
the card store. There are online card sending services where you
can send "REAL" physical greeting cards from your computer. The
one I use is http://www.SendCardsFast.com They have a ton of
features and are very inexpensive (under $1 a card).
One time I wanted to get in touch with a well known Internet
Marketer and author. I tried emailing him with no response. I
went to his website got his Physical address and sent him a
card. I got an email from him 3 days letter with his home phone
number!
I have since repeated the process numerous times with great
results. One technique that I have used is to go to their
website, download their picture and upload it to the Greeting
card. When they open the card they are starting at a picture of
themselves. ... needless to say this grabs their attention a bit!
So whether you are looking to build relationships with current
customers or gain new ones ... "Success is In the Cards!"
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