7. GIVE A MAN A FISH AND HE'LL EAT FOR A DAY!
Teach him how to fish and he'll eat for ever!
Sounds reasonable doesn't it?
I recently came across someone who is right at this moment
teaching me how to fish in the ocean of e-commerce. I'm giving
you my interpretation of his lesson right here right now for
free. Make of it what you will; I hope you get as much out of it
as I did.
Target market strategies, are kinda like fishing, you need to
know were the fish that you are trying to catch "hang out", and
you need to know what kind of bait they like as well.
How do you find where your target fish hang out? You ask a
local! So where do you find a local? You find them near the
fishing spots! So how does that help us with internet marketing?
It helps us by telling us that if we want to find a particular
target group of customers we go to the places that they are
already going to!
For example; if I have an interest in British motor cycles and
want to sell information or parts or whatever related to British
motor cycles, I would visit Bulletin boards and groups that are
established for this market group, Alexa ratings, Amazon,
clickbank, etc. In these locations and others I would look at
the type of services and products that are available. I'd also
look at how many members or posting there, in order to determine
how many of my target fish are "hanging out" there. If there are
a lot I'd think this could be a "good spot".
What would I do next? I'd test my bait! I'd post some free
articles to see what kind of interest there is, check out the
average sales price for similar products to mine, search for
competitors and see what they are doing to attract their fish,
etc.
After I've tested my bait and found it to be a "good spot"
I'd plan a big fishing trip, maybe invite some of my mates along
on a joint venture to catch more fish, cause we can share them
later. That's a whole other story I'll put that one together
after I get this one published.
I sincerely wish you good luck and happiness
Bill Boyd