Tips On Starting Your Own Personalized Pen Business
There is a saying that the pen is mightier than the sword, and
history has proven it true. The ball point pen was invented in
1938 by the Hungarian journalist Laszlo Biro. Since then, it has
been responsible for changing the annals of history. Wars were
won and lost because of a pen. Deals were made and broken
because of a pen. A single pen made businesses flourish although
for some, it sealed their doom. But most importantly, a pen can
spread love or hatred among people. A pen is that personal. It
is used by everyone, everywhere. The business of making and
selling personalized pens is always a good idea. This is a money
making venture where you make a specific design or look for a
pen that fits a certain person.
1. Personalize Your Business
In any business success, the key is to know what your customer
wants and give it to them. For your shop to flourish, you need
to know what makes a personalized pen really personal to an
individual. Your personalized pen shop should have specific
guidelines to know your customer.
2. From Whom, For Whom, And For What?
To make a personalized pen unique, you should first know your
customer and who they are buying the pen for. Also, determine
the reason why your customer would like to give a customized
pen. The pen can also be personalized for the customer himself.
The most common market for this type of business is people who
are looking for the perfect gift.
2. Personalized Pens As Gifts
- Birthdays - Anniversaries - Truce / Make Peace -
Congratulations
3. Pen Design - The Ultimate Mark of Personalization
Now that you know the reasons behind the transation, you proceed
to the design and type of pen. Personalizing your pen is the fun
part of this business. Here are possible specifications that you
need to know. It is advisable for this business to have all
types of pens refillable so that the pen can be used for a
longer period of time.
a. Type of pen Ballpoint pen Fine-line marker pen Artist's pen
Fountain pen
b. Color c. Size d. Shape e. Ink Color Red Blue Black
Multi-colored pen
f. Scented or Unscented Ink
Scents: Rose Apple Strawberry Lemon
g. The budget
Lastly, you need to know what your customer is willing to spend.
By doing so, you can adjust the personalized pen's design so
that it could fit your client's budget.