The WHO of Article Marketing
Article Marketer, a quick warmup before you unleash an arsenal
of articles and blast your business out there to the global mass
market. Today's question: Do you know WHO you're writing
to?
The "Who" is your Article Marketing Audience.
Who's reading this article that you plan to write? Ideally,
someone in your target niche.
Why are you targeting a niche? Because you have a service or
product to offer the web. You want people to buy it.
Before you begin writing articles, think about the language that
your "Article Who" understands best and is most likely to
respond to.
Hypothetically, let's think about the "voice" that we use when
talking on the phone.
How do you sound and what do you say when you're on the phone
with your little nephew? What tone do you take and what do you
talk about when you're on the phone with Grandma?
Think about the voice you'd use when speaking to the
following people:
- The customer service lady at Verizon Wireless
- Your wife or husband
- Your client
- The loan officer who's handling your mortgage
- The principal of your child's school
Much like our phone mannerisms, we alter the "voice" in our
articles depending on who we're talking to. So before we start
tapping out the article copy, it helps to "hear" the voice we
plan to use on our prospects. Identify with their needs, their
fears, their habits and attitudes. Isolate the problem, position
yourself as having the solution.
Sometimes it helps to read articles that other people wrote, so
you can figure out what that "character" (your target customer)
sounds like. You can find some of my articles on the ARTICLES
page of my Wordfeeder.com website.
All the best with your article marketing endeavors!
Copyright 2006 Dina Giolitto. All rights reserved.